Apple paid App Store developers around $ 60 billion in 2021 – TechCrunch
Despite numerous antitrust lawsuits and tighter regulations in some markets, Apple today announced new figures indicating record App Store growth in 2021. The company said in a press release that it paid more than $ 260 billion dollars to app developers since the launch of the App Store. in 2008, up from the $ 200 billion Apple announced at the end of 2020, meaning that in 2021 alone, Apple paid developers a total of at least $ 60 billion.
This number is much higher than the payments reported in previous years.
For comparison, by the end of 2019, Apple had paid developers a total of $ 155 billion since the App Store debuted. The year before, he had said that figure was around $ 120 billion. Reading between the lines, that means developer payments jumped $ 35 million from 2018 to 2019, and then increased another $ 45 billion from 2019 to 2020.
Unfortunately, the number of payments shared by Apple no longer helps to clarify the state of the overall App Store economy, as the percentages paid by individual apps vary.
In recent years, Apple has adjusted its commission structure to reduce its own reduction in developer revenue as part of increased regulatory oversight of its App Store business practices, antitrust complaints, and lawsuits, including current case with Epic Games, currently on appeal.
With the launch of Apple’s Small Business program announced in November 2020, the company reduced its commission from 30% to 15% on qualifying apps (those that make up to $ 1 million per year). In 2021, Apple also dropped app commissions from selected news publishers if they chose to participate in its Apple News partner program. Apple hasn’t said how many developers and publishers have actually taken advantage of these opportunities, only that a “vast majority” of apps would be eligible for the small business rebate.
In announcing yet another App Store record, Apple appears to be distinguishing between its usual self-promotion and not drawing too much attention to its outsized earnings. The company noted that App Store customers spent “more than ever” between Christmas Eve and New Years Eve in 2021, resulting in double-digit growth from last year.
However, Apple did not come up with specific numbers to document this milestone as it did last year, when it then noted that consumers had spent $ 1.8 billion on digital goods and services over the course of of the week between Christmas Eve and New Years Eve 2020, largely thanks to spending. on games.
Today’s numbers follow what has otherwise been a year of transition for the App Store.
The company has seen more reluctance from developers over the App Store scams, which have become a topic for a congressional hearing, as well as continued difficulties with the app review process. This year, Apple was also ordered to make changes to the App Store that would have allowed links to third-party payment options in the wake of the Epic lawsuit ruling, but was subsequently granted a last-minute stay. of the court order while the case is under appeal. However, Apple has had to loosen its grip on the App Store in other markets, such as Japan and South Korea, where regulators have pushed Apple to allow links to external websites and have taken other steps. to reduce its commissions.
In addition to its figures on the App Store, Apple also offered updates on its other service activities, including Apple Arcade, Apple Fitness +, Apple Music, Apple TV +, Apple News +, Apple Podcasts, Apple Books, Apple Pay and Wallet, Apple Maps and iCloud +.
It is worth mentioning that Arcade now offers more than 200 games, Apple Music now has more than 90 million songs in lossless audio, Apple TV + has won 190 industry awards, Apple Fitness + has grown to include nearly 2,000 sessions of workout content, Apple News remains number one. 1 news app wherever it’s available, Apple Pay has reached nearly 60 countries and regions, and customers used 30 million NFC tickets in Apple Wallet in 2021.