Google Store drops ‘Gaming’ tab, burying Stadia

Amid today’s Google I/O and the plethora of Pixel product announcements, the Google Store removed its dedicated “Gaming” tab, effectively burying Stadia listings in an effort to highlight the Pixel Buds Pro.

The Google Store, before today and as we captured as recently as April 19, had seven categories along its top bar for smartphones, watches, smart home products, laptops, subscriptions, offers and, in the middle of it all, the games. The gaming section was first added in 2020 to house hardware related to Google’s cloud gaming service, Stadia.

While the design of the Google Store has changed several times over the past two years, the “Gaming” section has remained intact and generally visible at a high level. But starting today, Google has replaced “Gaming” with a new category “Earbuds”. This is due to the company’s announcement of the Pixel Buds Pro, which act as a flagship audio product and will be released in July.

It’s certainly a sensible move, but it effectively buries Google Stadia in the Store. Stadia is now visible in the “Smart Home” category, with a “Games” section in the one that contains Stadia’s “Overview” page that connects to the Stadia controller, which comes with the Chromecast with Google TV, as well as the Chromecast. Ethernet adapter and the Power Support Claw accessory.

Google Store before and after

Thanks Bryant!

More on Google:

FTC: We use revenue-generating automatic affiliate links. After.

Check out 9to5Google on YouTube for more info:

Comments are closed.