Here’s a tour of the Google Store Williamsburg [Gallery]
Somewhat amusingly, Google Store Williamsburg is the hardware division’s I/O 2022 announcement launching – so to speak – first, and here’s a virtual tour of it.
Google Store Williamsburg is located at 134 N 6th St., Brooklyn, NY 11249, which is about 4.5 miles (by bike) from the Chelsea flagship which opened last June. It’s Google’s first “neighborhood store” and offers a “more intimate setting that celebrates the unique neighborhood.”
The dark storefront is adorned with a multicolored “G” at the top, while another protrudes on the right edge where there is a “Google Store” sign at street level.
As soon as you walk through the door of the Google Store Williamsburg, you’ll find an installation by Brooklyn-based artist Olalekan Jeyifous, whose work examines the relationships between architecture, community, and environment.
All photos courtesy of Dorothy Hong and Google
As you enter, the left wall is where you’ll find the “Here to Help” desk/counter to ask questions and get help, including phone repairs.
Front and center (literally) is a board with the entire line of Pixel phones, arranged in groups of three. In fact, the “Phones and Headphones” section, which has about five surfaces in total, is the first thing you encounter when walking through the store. Some of the phones are shown alongside Fitbit wearables, and the Pixel Watch will likely play a bigger role in the future. There is also a small wall of phone cases on the right side.
The “screens and speakers” are towards the back like a common table with Nest Audio, Mini, Hub, Hub Max, cameras and Chromecast with Google TV. The company is again using display cubes that have custom transparent LED screens and show off the actual device advertised inside. This is part of the floor-to-ceiling shelving throughout the store that helps separate the open space, while there are also other dioramas (YouTube Music and Premium, Recycled Materials, Google One, Fitbit Premium, etc. ) that are static in nature.
Towards the back are “Grab & Go walls” to pick up products, including first-party and third-party accessories, as well as fun Google Store products. Sofas are built into the rear walls, and this area will also be used for workshops and local events.
Google Store Williamsburg opens to the public tomorrow (Thursday, June 16) at 10 a.m. ET.
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