Jabra’s parent company GN Store Nord acquires SteelSeries – MobileSyrup

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GN Store Nord, the parent company of Jabra, has announced the acquisition of global gaming peripherals maker SteelSeries with the aim of entering the gaming industry.

The deal, estimated to be worth $ 1.24 billion, is expected to help GN occupy a “very strong position in the attractive premium gaming equipment market and expand its position in the premium audio market. “.

Both SteelSeries and Jabra, a subsidiary of GN, have researched audio products. There should be some potential for sharing and strengthening research and development for the two companies’ audio products, which range from budget Bluetooth headsets to high-end gaming headsets and more.

“The fit is perfect because we both share a relentless drive to create cutting edge technology to delight our customers,” said Ehtisham Rabbani, CEO of SteelSeries. “We see great benefit in leveraging the unique strengths of each organization to create an even more great and unified business. “

Both companies said SteelSeries will continue to be its own identity and “will continue to be led by the same management team and organization that currently runs it.”

GN Store Nord’s acquisition of SteelSeries is expected to be finalized “by early 2022”, subject to regulatory approvals.

Source: GN Store Nord


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