Jen Glantz Bridesmaid for Hire Passive Income Online Course

I created my first online course in 2017 after an entrepreneur friend told me I was missing thousands of dollars in passive income every year. Their compelling argument was that I had an engaged audience eager to learn from me, but I had nothing to offer them.

At the time, my company Bridesmaid for Hire was attracting interest not only from clients who wanted to hire us to organize their wedding, but also from thousands of people who contacted me and wanted to work for the company.

Since I couldn’t hire most of these people, my friend suggested creating a course that could teach them how to start their own unique wedding business.

After sending a Google Form survey to a list of 200 recent applicants asking if they would be interested in taking a course that could teach them how to start their own wedding business, 65% of them said yes.

I spent four weeks putting together the course, drawing on my own expertise as a wedding entrepreneur, the business models I had used in 2014 to start my business from scratch, and insights more about the marketing techniques that helped me get my first 100 clients. After outlining the course, creating the content, and choosing a hosting platform, I was ready to go.

Since then, I’ve created over 10 courses that have helped generate thousands of dollars a month in passive income. It’s been a stable way to make money every month without doing a lot of work, and they’ve helped me stay afloat during the pandemic when many of my in-person work opportunities have been put on hold.

If you’re someone looking to launch an online course in 2022, here’s how you can get started.

Choose a subject that interests you

Once you have decided to create a course, your next step is to choose a topic that is both in demand and unique to your experience. Take inventory of your skills, hobbies and expertise.

Think of a topic that you’d like to teach an audience that you have a deeper level of knowledge about than you can find through a quick Google search. It also helps if you can think of a few ways your perspective makes your voice on this topic different and unusual.

For example, let’s say you’re creating a course on how best to use LinkedIn. Consider how you might approach the subject differently than most other people based on your experience.

Maybe it’s a course called “Using LinkedIn to Make Friends” and you can share how you’ve made real friendships from LinkedIn, or a course called “5 Ways to Go From Zero Leads on LinkedIn to 200 per month”, if that’s something you were able to do. Specificity and passion are key here.

Determine who your audience is

For a course to take off, it is important that it is created for a specific audience. Courses that appeal to a more niche audience can help your marketing efforts and allow your content to specifically address the needs of a particular group.

Once you have chosen your topic, determine who this course is for. I would break this down into several categories: demographics, occupation, location, skill and knowledge level, goals a group of people might have, issues a group of people might have, or any other metric unique to your industry.

Video by Lauren Shamo

If that sounds overwhelming, don’t worry, you don’t need all seven. Start with two or three audience definers to make your course appealing to a specific set of people.

For example, if you create an introductory course in public speaking, all kinds of audiences could benefit from it. But go a little further. Maybe yours would be public speaking for recent college graduates in sales positions or introduction to public speaking for millennial introverts.

Determining a missing market you’re trying to reach can help you narrow things down.

Connect with your existing audience to validate your idea

Before you start creating your course, talk to your target audience. This way, you can ensure that the course you create is not only one they would be interested in taking, but also includes the various pain points and sub-topics they want you to address.

If you already have access to your target audience, through your own email marketing or social media channels, for example, you can directly ask your audience on those platforms. Consider emailing a survey link to your audience or posting questions on social media to get their response.

If you don’t have access to your target audience, find a place where you can meet some of these people. This can be done virtually through Facebook or LinkedIn groups or in real life at conferences or events.

Ask them if they would be interested in chatting with you about your course for 15 minutes in exchange for something like a gift card or discount code to use on the future course, as a thank you for their time.

Research the competition

To make sure your course is different from any other course, spend time researching competitors. Search course websites like Thinkific, Teachable, or Skillshare to see what other courses are offered around your topic.

Consider investing in a few of these courses yourself to see how you can make your content stand out and be more effective than what your audience can currently get. For example, if most courses on your topic are at an introductory level, you might want to offer a few sections at the end that are more advanced so your audience feels like they are getting extra value from your course. .

Choose a hosting platform

Before creating your course, choose a hosting platform for your course. I’ve found that using a course platform allows you to design a professional looking course with a pre-existing interface and gives your audience additional benefits like discussion forums to chat with others students or ways to upload assignments for feedback. It also allows you to have a pre-built landing page to use to sell and market the course to your audience.

There are many different platforms you can choose from depending on which features interest you the most. As you begin your research, I recommend looking at the benefits and pricing models of some of the most popular platforms, including Thinkific, Teachable, and Kajabi.

Create the content

The quality time you spend creating your course will be spent during the content development phase. This is where you will spend a few weeks to a few months, depending on the topic and level of detail of your course, writing your course material, creating worksheets, and recording videos or audio files as an additional means of learning. teach your subject.

I’ve found that it can take between a month and several months, depending on how much time you can spend focusing on this task.

Once you’ve uploaded the content, it may be worth paying a few members of your target audience to take the course from start to finish and provide feedback. I did this to optimize your course before launching it to paying customers.

Set up a marketing plan

When your course is ready, you’ll want to develop a strategic marketing plan so you can reach your audience, prove the value of your course, and get sales.

Determine three to five ways to market your course based on where you think your audience hangs out. You can tap into social media, pay for Google ads, sponsor an event or conference, do PR, write guest blog posts that mention your course, and more.

Video by Lauren Shamo

You can set up an affiliate marketing model so that people who promote the course for you, like other influencers or thought leaders in your space, can also earn money whenever someone buys the course.

You can set up these affiliate opportunities through your course hosting platform. I currently offer a 5-15% affiliate offer to select partners based on the relationship I have with them.

Reinvest part of what you earn to stay current

Once the course is live and generating passive income, your monthly course maintenance will focus on timely updates, based on changes in your industry or the topics of your course material, and additional marketing to get new sales.

One rule I follow is that I reinvest 25-30% of course profits, each quarter, into marketing efforts, whether that’s running ads, sponsoring events, or paying influencers. This way I continue to spread awareness of the course and increase sales.

Ultimately, my courses have become a reliable source of passive income and a great way to reach existing and new clients. If you have expertise that you want to share with others, I’ve found this to be a great way to do so.

Jen Glantz is the founder and CEO of the company bridesmaid for hirethe voice of the podcast”You are not getting any younger,″ and Amazon’s bestselling author”All my friends are engaged and “Always a bridesmaid for hire.”

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