Mercer freshman opens record store in Mercer Village
This summer, Noah Silver embarks on two new adventures: one as a college student and the other as a business owner. The Macon native’s record store opens in Mercer Village on June 10 and he will begin his studies at Mercer as a freshman in August.
Silver has always been interested in owning a store and got into his first business ventures when he started high school. He sold soaps and candles at Mulberry Market in Tattnall Square Park and later online on TikTok. He eventually started selling clothes on the Depop website.
Thanks to Vertigo Vinyl, he was able to combine his interests in business and music. Silver – the son of Mercer English teachers Dr. Andrew Silver and the late Dr. Anya Silver – discovered a passion for music as a teenager and started playing guitar and listening to anything fell within his grasp. After discovering a few albums in his mother’s closet, he falls in love with records.
“I just liked the listening experience,” he said. “It allowed me to discover songs on albums that I would never have heard.
“This is the original recording on vinyl. You can’t get that with audio recording. Albums are made to be listened to, from the first to the last song. They tell a story. You can’t really get that by listening to single tracks.
While shopping at record stores, he learned about vinyl prices and values. Before long, he was selling albums on eBay and Depop and buying people’s record collections around town. A TikTok account he set up garnered 90,000 followers after just a few months, and his merchandise website has also started to gain a lot of traction. From there, he established relationships with four wholesale distributors to acquire vintage records and band shirts.
“I always wanted any kind of business and wanted it to be something that I loved,” Silver said. “It happened to me when I didn’t expect it.”
With a storefront now in Mercer Village, in the same plaza as Francar’s Buffalo Wings and GPB Radio, he will be able to connect with his customers. Store hours are 12:00 p.m. to 6:00 p.m. Wednesday, Thursday, Friday, and Sunday and 10:30 a.m. to 7:00 p.m. Saturday.
Vertigo Vinyl’s inventory includes over 5,000 Funko Pop records, CDs, band shirts, record players and collectibles. Some items are also available for purchase online, but used records are sold exclusively in-store.
“I started out selling more of the music I like, but now I have a pretty big variety: soul, country, rock, 70s, 80s, 90s and 2000s,” Silver said. “The inventory I have now is really so amazing. As far as vintage vinyl goes, I have everything you could want.
Musicians are working with vinyl a lot more these days, and many are partnering with companies to release exclusive records, Silver said. Suki Waterhouse and Lana Del Rey are a few artists known to sell their music on vinyl. Del Rey’s “Born to Die,” “Ultraviolence,” and “Paradise” albums were among the first records Silver listened to from his mother’s collection, and they remain among his favorites to this day.
Vinyls are also produced in many different colors, and collecting these color variants is a big trend right now.
While many record stores cater to an older audience, Vertigo Vinyl caters to younger customers. Silver’s three best-selling albums are Del Rey’s ‘Ultraviolence’, Harry Styles’ self-titled album and Taylor Swift’s ‘Reputation’.
“I know what young people want, and that’s the majority of my audience,” he said. “That’s why we wanted to put Vertigo Vinyl in Mercer Village, so middle and high school students in Macon would want to go there. I have a lot of records that are not easy to find.
Silver is eager to meet people at her store and grow her business. He also hopes his storefront will eventually become a space for young people to play music, as most concert halls are for those 21 and older.