Pocket FM becomes the top ranked app on the Play Store
Pocket FM has established itself as one of the most popular audio entertainment platforms in major metropolitan areas and Tier I and II cities.
Pocket FM, India’s largest OTT audio platform, has surpassed 40 million downloads and has become the # 1 app in the music and audio category. Pocket FM entertains listeners with over 100,000 hours of enriching content through long format content, audiobooks, stories, novels and podcasts. With the highest engagement time of 110 minutes per user listening per day, it plans to climb the ladder of success by strengthening its position in new geographies.
Less than three years after its inception, Pocket FM has established itself as one of the most popular audio entertainment platforms in major metropolises and Tier I and II cities. The platform has grown 5 times faster in the past six months and has consistently topped the charts in the Music & Audio category on the Play Store for four consecutive months, surpassing some of the major audio and video platforms. . Also, the app is among the top five Indian apps in the general category. Among the more settled genres, it includes Romance & Drama, Horror, Fantasy, Crime & Thriller and Self-Help. The brand has a large base of writers who create compelling content to intrigue listeners. Some of the hottest and most popular content includes Yakshini, Ye Rishta Kaisa Hai, Humari Chhoti Bahu, Kitni Mohabbat Hai, and Shoorveer to name a few.
Commenting on the development, Rohan Nayak, Co-Founder and CEO of Pocket FM said, “Our community of creators has been instrumental in our growth by creating high-quality audio shows, which reach a scale similar to the best OTT video shows. . And it helped us become the top ranked app. The OTT audio industry in India is entering daily and expects to strengthen its footprint in the times to come. We strive to offer a plethora of intriguing content in various genres, categories and languages. This is one of the reasons Pocket FM tops the charts.
Pocket FM has aggressive plans to expand rapidly into the overseas and southern Indian markets. It intends to reach 20 million monthly active users and introduce more genres to the platform in the coming months. The brand plans to create the largest community of writers and artists, local authors through its platform.