Roland Unveils Unique Retail Experience with New “Roland Store”


LOS ANGELES–(COMMERCIAL THREAD) – Roland is proud to announce an expanded “Roland Store” experience at select retailers in the United States and around the world. Roland has developed a new technology for stores, dubbed “Audience Specific Experience ASX”, which controls lighting, video and audio in spaces and can be changed with the push of a button to adapt the environment to the tastes of every customer. Roland launched the technology in 2020 and currently operates ten of the world’s newest store formats, with expansion into new markets slated for 2022. With the retail rebound, and 45% of US consumers reporting that they’ll be looking for gifts in-store, and the all-important Gen Z cohort is increasing their time in-store this holiday season, creating unique shopping experiences has never been more relevant. As retailers continue to compete with e-commerce sites, Roland knows this experience will help them continue to build relationships with consumers in the store. The new Roland stores offer full-time Roland product experts, hands-on demonstrations, and access to the entire Roland and BOSS product catalog. They also show how Roland and BOSS products can help consumers discover, create and play music.

“Retailers continue to look for new ways to interact with their customers as they readjust to in-store shopping this holiday season,” said Corin Birchall, Roland Global Retail Operations Manager. “With the Roland ASX Audience Specific Experience, everyone who walks into Roland stores can enjoy music, lighting and screen content to suit their individual needs. We’re excited to be able to extend this enhanced retail experience to more retailers around the world so that the consumers and the sales teams who rely on them can benefit.

Roland opened its first in-store retail store in 2001 in the UK, then expanded to Europe and Japan, with the goal of providing customers with the best physical experience, product knowledge and service. after-sales. Since 2020, Roland has raised the bar with new technologies, access to the full range of Roland and BOSS products, the complete BPM Supreme music library to test DJ controllers, free one-on-one training with a Roland product specialist, and Continued. Retailers that open Roland stores typically double their sales of Roland and BOSS products, and many are also seeing significant increases in categories such as piano, synth and drums, as a whole.

“Even during the pandemic, the Roland Store and the wonderful staff at Roland helped grow our business in terms of sales, marketing, brand identity and value,” said Alan Rosen, owner of Bananas At Large, the famous music, audio channel, based in northern California. and video equipment retailer founded in 1972. “We have seen a huge change in all Roland products and in particular a sharp increase in the number of models that we did not have in stock previously or that we felt did not match. to our business model at the time. We are truly grateful to Roland for the honor and privilege of being Roland’s flagship store.

“The growth of convenient online shopping has pushed physical retailers to offer more than just inventory of products. Increasingly, customers are looking for a shopping trip to provide excitement, discovery, learning and product acquisition. As a company renowned for innovating and developing the technologies of tomorrow in the music world, we felt it appropriate to also develop the retail experience of the future, ”said Gordon Raison, Director of Roland sales and marketing.

Currently, Roland stores have opened in several cities in the United States, Glasgow, Montreal, Beijing, Sydney and São Paulo. Roland intends to expand to other metropolitan areas at the heart of regional musical creation in the future.

The press kit, including high resolution images and more, is available here.

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About Roland Corporation

For nearly 50 years, Roland’s innovative electronic musical instruments and multimedia products have inspired artists and designers around the world. Adopted by hobbyists and professionals alike, the company’s forward-thinking equipment spans multiple categories, from pianos, synthesizers, electronic guitar and percussion products to DJ controllers, audio / video solutions, live streaming products, and more. As technology evolves, Roland continues to lead the way for musicians, producers and beatmakers, providing modern software solutions and seamless creative workflows between hardware products, computers and mobile devices. For more information, visit or contact your local Roland dealer.


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