The former Yankee Candle store in Williamsburg will become an entertainment center

WILLIAMSBURG, Va. – What was once the Yankee Candle store in Williamsburg, is now transforming into an upscale bowling and entertainment center.

The Williamsburg City Council voted unanimously Thursday to award a revenue-sharing incentive to Uptown Alley, a family entertainment center that plans to open in 2023.

Uptown Alley will open at 2200 Richmond Road, the former Yankee Candle store. The city council says the location will include a premium bowling alley, duck bowling, arcade, chef-led restaurant and the latest in audio/video technology.

According to the press release, the incentive granted is a performance-based revenue sharing agreement.
It grants a percentage of the taxes that Uptown Alley will pay to the city over a period of five years. The incentive is capped at $600,000 and will be used for exterior improvements to modernize the building.

“With the current economic challenges, Uptown Alley is truly grateful for the support of Williamsburg as they have been instrumental in helping us move this project forward,” said owner Steven Moore. “We are excited to see how our partnership continues to grow.”

The city’s Economic Development Authority (EDA) will award the incentive to Uptown Alley over time after the business pays its local sales and dining taxes. Officials say the return on investment from local sales tax and meals for the city for the first five years of operation of the business is estimated at more than $1 million.

“The incentive program the City of Williamsburg can offer businesses is a win-win because it attracts new businesses, helps existing businesses grow, and provides new revenue to the city as those businesses grow,” said EDA President Adria Vanhoozier. “This program allows the city to keep some of the taxes that would not have been collected without the opening of new businesses in our community.”

Williamsburg will be the fifth location for Uptown Alley. Other locations are in Chesterfield, VA; Manassas, Virginia; Surprise, AZ; and Changzhou, China.

“As part of our business recruitment efforts, the City is continually studying trends to determine what is missing in the Williamsburg market,” said Mayor Douglas Pons. “Uptown Alley fills a need for more indoor entertainment options in the area. The owners are investing more than $12 million in the project, which will include the renovation of one of the City’s largest commercial assets. We are thrilled to welcome Uptown Alley to the Williamsburg business community.

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