Vinyl proves its worth at the Golden Valley Music Store
4:16 p.m.Tuesday, January 18, 2022
At the Down in the Valley music store in Golden Valley, the store’s 50th anniversary coincides with an ongoing vinyl revival.
“It’s hip now to listen to vinyl,” said Scott Farrell of Down in the Valley.
Cassettes supplanted vinyl in the early 1980s, then CDs took over the market, followed by digital music options. But the records are showing resilience.
“It’s actually this physical piece,” Farrell said. “We’ve been so long in the digital world of music, iPods, MP3s, but there was nothing to hold, there was no artwork to look at.”
The new vinyl is now in high demand at Down in the Valley. It’s a trend that the music and new store started seeing about 15 years ago and really picked up around 2015.
“So as we come to today, 2022, it’s at a peak and you see turntables and records in advertisements and everywhere you look now there are turntables and it’s quite surprising how far it’s gone, but we appreciate it,” Farrell said. .
Second-hand vinyl is also in high demand.
“My phone rings all day with people saying, ‘Do you have that record? “, Shawn Smith, owner of Vintage Audio of Twin City Smitty told New Hope.
Smith’s store sells old records and other second-hand media as well as vintage audio gear that he refurbishes. He too has seen a slight increase in sales lately.
“Guys come in, buy $100 worth of records, then come back a month later and buy $100 more, so people are building collections again,” Smith said.
He added: “I would say it’s nostalgia, people come looking for records they owned when they were kids.”
But this renewed interest in vinyl isn’t exclusive to seniors. Today’s teenagers also adhere to it.
“A lot more young people are coming into the market, buying vinyl, getting into it, their parents helping them buy that first turntable,” Farrell said.
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