Witlingo launches social audio channel for local governments
Witlingo’s lead customer for this, the city of Edina, Minnesota, uses Witlingo’s Audio Station technology for its Station: Edina website, offering residents the unique opportunity to connect with their government at the click of a button. Visitors to the webpage can record their thoughts and feelings on a subject discussed by the City using any smartphone, tablet or desktop browser. Alternatively, voice feedback can also be made through a phone call. The recordings are then added to an audio carousel on the page for others to listen to.
Witlingo CEO Dr Ahmed Bouzid pointed to the enormous popularity of podcasting, the widespread adoption of smart speakers, such as the Amazon Echo and Google Nest, and the ubiquity of AirPods as proof that we we are entering a new era of digital information creation and consumption.
“The convenience that audio offers, in terms of minimal impositions on the speaker and the listener, perfectly explains its recent rapid adoption,” Dr. Bouzid explained. “Audio and voice are the only mediums where you don’t have to look at anything or hold anything to give or receive information.”
The city of Edina launched its Audio Station webpage in May and hopes to increase the popularity of the tool among its residents.
“We are using the software as an engagement tool to interact with our residents in a new way,” said Edina’s digital communications coordinator, Brittany Bader. “To begin with, we use it to ask residents monthly questions about living and enjoying the community of Edina. We also see the possibility of using it to gather ideas, receive feedback and share concerns. We are excited to partner with Witlingo on this new initiative, to increase resident participation and to continue to explore ideas for how this could bring value to residents and the city.”
Witlingo’s Audio Station product allows the City of Edina not only to listen to what residents have to say, but also to receive automatic transcripts they can search for, a sentiment score for each audio, and a summary of main points of a collection of audios. It is also possible to control how audios are displayed on a web page, for example giving them a title or author name if desired.
“We were made to live in our real three-dimensional world, so we don’t always want to be wired to our screens,” Dr Bouzid said. “However, we don’t want to completely disconnect. And so, we turn to digital audio because it allows us to have the best of both worlds.