Woolworths Partners With ARN For New In-Store Audio Offer
Andrew Hicks, Woolworths Marketing Director
Woolworths has partnered with ARN to introduce a new personalized in-store experience for shoppers and advertisers.
ARN’s Australian iHeartRadio network worked with Woolworths and ad serving platform Adswizz to develop an in-store radio offering that creates a number of tailor-made in-store radio stations to meet different customer demographics. , time of day and geographic locations with the goal of elevating customers’ shopping experiences.
Using advanced software and automatic ad insertion technology via Woolworths Media Business Mapping, advertisers and brands can now reach customers in a more personalized way, with campaigns that can be executed almost instantly and targeting a Woolworths supermarket for a few hours, or every supermarket. in Australia.
Once customers have left the store, they will be able to continue their listening experience via the iHeartRadio app, available in the car, on their mobile and via connected speakers.
âWith millions of listeners every week, we’re excited to partner with iHeartRadio to improve our in-store radio and enhance the experience for our customers, team and supplier partners,â said Andrew Hicks, Marketing Director of Woolworths.
âIHeartRadio in-store music has been programmed to reflect the needs of our customers at different times of the day; morning trips to local Woolworths in the suburbs during rush hour on the way back to a downtown Metro store.
âThe new stations were tested with team members to ensure the music selection also met their needs, delivering an uplifting range of music while they run the store and support customers. “
The new offering will include an increase in music from Australian musicians, including promising Australian singers and calls when listeners are about to hear another Australian classic.
âWoolworths Radio is an innovative collaboration between ARN, Mood Media and Woolworths to develop a cutting-edge audio platform that will enhance the customer experience and provide supermarkets supplier partners with exceptional opportunities to seize buyer opportunities,â said the RNA CEO Ciaran Davis. .
“We know that iHeartRadio has a unique ability to engage and connect with listeners across Australia and this solution will reach millions of people every week and is another great example of the innovative audio solutions we can. supply to our business partners. “
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